Cost-effectiveness vs Cost/Benefit Analysis & Vision Zero

I am hard put to think of a better way to show the opposite, of what we are asking Obama and Foxx to do with our Vision Zero petitions, than what is being suggested here:

According to this article, Cass Sunstein apparently is encouraging the increase of cost/benefit analysis at the price of costly delays in needed safety regulations. Cost in terms of lost human lives.

We, on the other hand, are calling for suspension of overdependence on the cost/benefit analysis process–if it leads to delays and blockage of safety regulations which have been proven to save lives.

Number Line Rulemaking Method

After I discussed this concern with another safety advocate, he suggested the alternative approach of cost-effectiveness analysis vs cost/benefit analysis. I have taken a quick look at a description of it online and will be thinking about it further.

Costeffectiveness analysis (CEA) is a form of economic analysis that compares the relative costs and outcomes (effects) of two or more courses of action. Costeffectiveness analysis is distinct from cost–benefit analysis, which assigns a monetary value to the measure of effect.”

My question is, “Would such an approach lead to a reduction in crash deaths & serious injuries?” In other words, would it further the goal of Vision Zero? Towards Zero.

[Note to self: Look into this further.]

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