Vision Zero: The Swedish-Inspired Way American Cities Are Trying to End Pedestrian Deaths, As dozens of cities try to emulate Sweden’s success, they’re learning what works and what doesn’t.

What is clear to Pollack, based on her research and safety campaigns she’s helped design in Baltimore and New York City, is that education campaigns won’t be enough on their own. Long-lasting changes depend on changes to the physical roads. “Engineering strategies are really important, because those are sustainable,” she says. “If you educate somebody today, they might move away and then you have to worry about the new people coming in tomorrow. With engineering strategies, such as putting in traffic calming or putting in lights with delays so that pedestrians can cross, those are really sustainable and important.”. . .

“For so many years, mobility was the No. 1 concern for our roadways,” she says, “and safety was not even really even considered. So having that shift in culture, where we prioritize safety over mobility, is something that I’ve learned is going to take a long time to change.”  The Swedish-Inspired Way American Cities Are Trying to End Pedestrian Deaths

Does it really have to be either/or? Mobility or safety? I don’t think so.

What will end our indifference to preventable deaths? I know we can figure this out.