The automotive industry has been saying for years that consumers don’t care about safety. What do they know?!

Read about this decision by one automotive maker to include a “precollision braking system worthy of a pricey German sedan” in one of their new affordable cars.  http://ht.ly/PeGOb

“The prevailing wisdom is that ‘young people don’t care’ about safety, said Murtha. ‘But surprisingly when we researched this stuff, they did glom on to [precollision technology]. They saw value in it.'”

Thank you, Scion, for choosing SAFETY over PROFIT!

Michael Lemov challenges the myth that consumers do not care about safety which has been perpetuated since the beginning of the automotive industry: