Like most anyone else, I wasn’t prepared for how the Nationwide Make Safe Happen Superbowl commercial turned out. And, as a mom of two teenage daughters who died as a result of a potentially-preventable truck crash (through no fault of their own), it triggered memories of many grieving moments when I realize all of the things that AnnaLeah and Mary will never do again–or never do at all.
But I appreciate the effort that Nationwide made to draw attention to preventable deaths and catalyze a nation-wide conversation about safety. We will never completely stop all “accidental” deaths. But we can do a whole lot to save one life at a time.
Here’s our story and my thoughts on MakeSafeHappen: http://youtu.be/mwdfYzNowtQ
Thank you, Nationwide, for this conversation-starter: https://www.youtube.com/watch?v=dKUy-tfrIHY. I would have produced & aired a commercial like that about truck safety if I had had the resources. It was a brilliant move!