Now this is an innovative way to protect cyclists. . .

Volvo Cars presents LifePaint. Road safety shouldn’t be for the few. It should be for everyone. The ones not driving our cars, and the ones who prefer two wheels to four.

LifePaint is a unique water based reflective safety spray. Invisible by daylight, it glows brightly in direct glare of car headlights. Making the invisible, visible. LifePaint washes off, and will not damage the colour or the surface of your chosen material, lasting more than a week of normal usage. Volvo Life Paint