When is it acceptable to give up the quest to end preventable crash deaths?

I posted recently about the Truck Trailer Manufacturers Association letter to NBC News about their investigative report on side guards in a recent Today Show.

NBC News Updates Article on Today Show Side Underride Report

Here is a comment on that post from a friend, Michelle Novak, who lost her nephew, Chuck Novak, due to a truck crash:

The Truck Trailer Manufacturing Association appears to have been upset over the report by NBC on the lack of under-ride guards on semi trailers in the US–though they are standardized in Europe.

They complain that the ones produced here up to now, are “technical and commercial failures.”

They also include quite the protest as to their political contributions–specifying that they’ve made none–regarding side- and rear-guards. That seems as though they protest too much.

The question Marianne Karth rightly raises: does the fact that there hasn’t been a successful one created yet– by an industry that maintains a lack of financial or political incentive to create one–mean the problem can’t ever be solved?

We all know the answer: and Marianne Karth and her family have been spending a heck of a lot of time and effort bringing together people and ideas to create prototypes which even this association can’t avoid forever.

This shouldn’t be the job of a surviving victim, who was injured in the crash that took two of her daughters.

But the letter from the Trailer Manufacturers should give you an idea of why it’s fallen to a victim who has dedicated her life to creating something very do-able for large corporations.

If they had incentive, that is. And killing people isn’t incentive enough.

If you’d like to help Marianne get this done, and help save pedestrians, babies in strollers, bicyclists, motorcyclists, and cars pushed under trailers by other cars, or those who run under for any number of reasons, click on her site. She’s got a lot of great information and updates on the progress on here.  https://www.facebook.com/michellem.novak.7/posts/343570059376617

Note: I recently viewed another crash test and the engineers who worked on the rear guard design mentioned that this successful design was #66 in a series of tries at “getting it right.”

What if they had given up after one, ten, forty, or sixty-five attempts?

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