Tools For Getting Your Local Media On Board With Vision Zero & Underride Research

In the aftermath of our crash, we have found ourselves walking a path we had not anticipated–safety advocacy. We have discovered the importance of raising awareness and gaining support in order to bring about life-saving changes.

After all, we had no idea about what truck underride guards were before May 4, 2013. How could we expect anyone else to know about them and understand what we were talking about unless we found every way imaginable to inform and motivate them to care about this issue–thankfully, never as much as we do.

So what I would like to talk about here is what you can do about it once you (the reader) better understand the ideas and importance behind our quest for Vision Zero, underride guards, and crash avoidance technology.

Specifically, what you can do is:

  1. Become informed about what we are talking about so incessantly.
  2. Read our Vision Zero Petition.
  3. Read even more about Vision Zero:

    For more information on Vision Zero:

    “Towards Zero – There’s no one someone won’t miss.”

  4. Sign our Vision Zero Petition. (Never doubt the power of 1.)
  5. Share our Vision Zero Petition through talking to people about it, emailing, using whatever social media with which you are comfortable. (There are Sharing icons on The Petition Site.)
  6. Read our new website, AnnaLeah & Mary for Truck Safety, which is dedicated to informing about underride guards and raising money for underride research and an Underride Roundtable to bring about the best underride protection by bringing together engineers, industry representatives, government officials, safety advocates, insurance companies, victims & their families, and the media. and
  7. Donate to the research. (Every $1 counts.)
  8. Share the website with others.
  9. Share both of these projects with your local media.
  • When possible, look up your local media and make direct contact with them through a phone call, email, or through an online Contact Form.
  • This site has a lot of tools for reaching local media, including a map of the U.S. which allows you to click on your state and then your city and find local media.
  • Click on COMPOSE MESSAGE on that site.
  • Once you locate who you can contact in your community, I have written a couple of press releases for you to share with them: Press Release from ALMFTS Vision Zero and Underride Research and Press Release for the Underride Research Fundraising Campaign . These can be copied and pasted into the form provided online on that site.
  • Be sure to let them know how important this is to you and your community as well.
  • Consider making a follow-up phone call.
  • For whatever you are able to do, thank you! And I’d love to hear about it.

We have made numerous contacts with the media as our story has been shared. But we cannot be in your community. Next week there will be an article in our local Rocky Mount newspaper. I will share the link for that with you and you can pass that along to your local media as well.  We are asking you to be an extension of our national plea for the best possible protection.

Note–The news story has now been published online:

This is not just some freak problem that will never affect you or someone you love. In fact, a Vision Zero policy in DOT rulemaking could make a big impact in not just truck safety but auto safety as well. Decisions about safety should not be led by profit. Cost/benefit analysis can never adequately measure the value of human life and health.

And, once we establish that our Vision is to reduce crash deaths one life at a time, then we can better hold corporate and government officials accountable. No longer will they be able to sweep unpleasant information about the results of defects and flaws under the rug. No longer can they justify decisions and actions which lead to unnecessary tragedy and/or deny that human life was the cost that was paid.


gertie 2947

Gertie reaching for Mary ...Susanna's film

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