Vision Zero: Zero Crash Deaths & Zero Serious Injuries

Let’s work together to implement every possible safety measure to prevent collisions and “second collisions.”

Vision Zero*: Aim high for Zero Crash Deaths & Zero Serious Injuries

* “Vision Zero is a multi-national road traffic safety project which aims to achieve a highway system with no fatalities or serious injuries in road traffic. It started in Sweden and was approved by their parliament in October 1997.[1] A core principle of the vision is that ‘Life and health can never be exchanged for other benefits within the society’ rather than the more conventional comparison between costs and benefits, where a monetary value is placed on life and health, and then that value is used to decide how much money to spend on a road network towards the benefit of decreasing how much risk.”

Sign our petition to promote a U.S. Transportation Vision Zero Policy:

Then, help us apply Vision Zero principles to underride protection.

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